Word: viacom
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...Most Lavish Home-Shopping Spree The QVC network's $10.5 billion bid to buy Paramount Communications. Paramount had hoped to merge with TV conglomerate Viacom. But QVC's Barry Diller, who can build grudges into empires, vowed to take over his old studio by wooing or warring. The courts, and finally Paramount's board, agreed to give him the chance...
...Bluetooth mobile-phone user within 100 m to download exclusive freebies. For the moment, Britain's digital outdoor advertising market is tiny - just $38 million a year, according to outdoor ad agency Hyperspace - but appealing. Some 78% of travelers at Tottenham Court Road find the adverts entertaining, according to Viacom Outdoor, which currently sells ad space on the London tube. "It's early days," says James Davies of Hyperspace. "And we don't want to alienate consumers or scare them." Indeed. Last week, a poster for the film Sin City became the first interactive ad to be banned by Britain...
...June the big show-biz dealmakers at Creative Artists Agency signed up the Ultimate Fighting Championship (UFC) as a client. A movie project based on the life of a wannabe ultimate-fighting warrior is circulating in Hollywood. On Oct. 3, Spike TV, which is owned by MTV and Viacom and is targeted at men who don't want to grow up, will pit several hours of live ultimate fighting against the choreography of World Wrestling Entertainment (WWE) on the USA Network. This is in addition to Spike's airing a second season of the reality series The Ultimate Fighter...
...owner of TIME, sold its controlling stake in a channel that also broadcast to Guangzhou in 2003.) Meanwhile, Beijing has left Disney in the cold by refusing to approve any more foreign satellite channels for even limited distribution. The government now requires pre-air approval for all foreign shows. Viacom last year announced a deal to produce children's programming but hasn't got approval yet. Now problems at News Corp., says a top Asia executive for a U.S. media company, "will spoil the soup for everyone...
...Mighty Mouse-whose packaging contains an acknowledgement to the Viacom-copyrighted super-rodent of the same name -is Apple's first two-button, scrolling mouse. For Mac users, this whole thing probably seems confusing-clicking and dragging seems to have gotten them far enough. For those reared on Windows, the absence of a right-click option and an inability to roll pages up and down are probably just as dumbfounding...