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...adding family events and offering plush amenities, those exhibitors are enticing viewers back--even at higher prices. In a down market, the boutique theater chain Muvico, a Fort Lauderdale, Fla., company with 12 theaters in three states, has managed to boost attendance 2% this year. National Amusements, run by Viacom heir apparent Shari Redstone, is expanding its upscale Cinema de Lux brand of theaters, which sells 35% more tickets per theater than its sibling brands. At Pacific Theatre Co.'s swinging ArcLight Cinemas in Los Angeles, attendance has swelled 25% over the past two years. Says Paul Dergarabedian, president...

Author: /time Magazine | Title: Is Luxury the Ticket? | 8/15/2005 | See Source »

Still, they come. "The idea is to make the theater itself a destination," says Redstone, president of National Amusements, an 86-theater chain that also controls Viacom. Redstone, 51, was named vice chairman of Viacom in July but still spends 60% of her time running the privately held cinema business. "It's my love," she says. Redstone takes particular pride in the growing number of screens being relaunched under Cinema de Lux, which was based on a Los Angeles prototype called the Bridges. At the sleek, modern cinema, couples cozy up around lamplit tables in the hip Lounge...

Author: /time Magazine | Title: Is Luxury the Ticket? | 8/15/2005 | See Source »

...mayor de 11 hijos criados en una casa de dos dormitorios en Tucson, AZ, Moreno, como presidente y codue?o, convirti? a una peque?a firma en Phoenix, Outdoor Systems, en la compa??a de vallas publicitarias m?s grande del pa?s. Infinity, (ahora integrada a Viacom) compr? la empresa en 1999 por $8.3 mil millones, y Moreno se llevo la ganancia. ?Hacia d?nde se dirige Moreno? ?Muchos hablan de llegar a la serie mundial?, dice. ?Yo s?lo quiero ganar...

Author: /time Magazine | Title: Arturo Moreno | 8/15/2005 | See Source »

Executives at Nickelodeon Networks aren't kidding when they say they're going to take the Nick brand "everywhere that kids are." In May the Viacom-owned kids-entertainment company partnered with Holiday Inn Hotels & Resorts to open the first Nickelodeon Family Suites by Holiday Inn, a $110 million theme resort in Orlando, Fla. Drawing on the success of its wildly popular series like Dora the Explorer and SpongeBob SquarePants, which racked up $1.5 billion in retail sales alone last year, Nickelodeon is positioning itself at the center of the technology-driven environment its audience inhabits. TurboNick, launched several weeks...

Author: /time Magazine | Title: Marketing: Pitching to Kids | 8/7/2005 | See Source »

Nick TV shows play in 100 countries. With Viacom's recent $160 million acquisition of Neopets, a global online entertainment network, Nickelodeon becomes the biggest player in the kids-online-entertainment business. Is there anywhere Nick...

Author: /time Magazine | Title: Marketing: Pitching to Kids | 8/7/2005 | See Source »

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