Word: viacom
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...idea here is similar to what compelled Viacom to buy CBS and AOL to merge with Time Warner: joining content with distribution. In some sense, it is technology--or fear of technological change--that is driving these partnerships. Who knows in the high-speed, always-on, wireless world what is more valuable: content or distribution, programming or cable, music or the means to get the tunes to the listener...
Back in the States, the ratings irony was delicious. CBS, which attracts relatively few 18-to-49s, has long decried advertisers' focus on demographics rather than overall viewers. Unfair! Ageist! Fifty-year-olds buy stuff too! Then CBS merged with MTV's parent, Viacom, and started courting youth (MTV heavily plugged Survivor). Against Survivor, Millionaire drew more viewers. But CBS, which won the 18-to-34 and 18-to-49 viewers dramatically (by 1.5 and 1.4 million, respectively), claimed victory...
...news of the march spread and moms from around the country called in, Dees-Thomases used her talent for generating publicity--she once worked as a press aide to a U.S. Senator and later as a publicist for Dan Rather and David Letterman--to gather corporate sponsors such as Viacom, Stride Rite and Oxygen Media to cover the $2.3 million budget for the march. The Bell Campaign, a gun-control group funded by heirs to the Levi's blue-jean fortune, is picking up any shortfall. Dees-Thomases now has a small paid staff and a battalion of volunteers...
...between high-tech start-ups on both coasts. Rooms have three phone lines, high-speed Internet access, 330-thread-count Italian sheets and lots of mahogany. "There isn't a square of vinyl in the entire hotel," boasts general manager William Sander. Recent guests include film director Wes Craven, Viacom potentate Sumner Redstone and sundry chairmen of American and European banks. Rates start at $395 a night...
...working overtime to do just that. Besides his Web work (Still waiting for that pun! --Ed.), he's developing a new incarnation of Mighty Mouse for Viacom and executive-producing a summer movie based on the X-Men. But Lee has a bigger target still. "I know it sounds silly," he says, "but I hope we can make Stan Lee Media so big and prosperous that we can eventually buy Marvel." Silly? Last week his company's stock hit an all-time high, its market capitalization of $311.7 million eclipsing Marvel's $197 million. If The 7th Portal doesn...