Word: viacom
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...belonging to--deeply identifying with--a cable channel is the concept through which Laybourne, at Nickelodeon, may have changed cable. Nick's current slogan, "I believe in Nick, 'cause it believes in me," while a little dubious (do fourth-graders taking tests psych themselves up by remembering that a Viacom subsidiary believes in them?), sums up the philosophy neatly. Oxygen is applying that lesson with an ad campaign that stresses "great reasons to be a woman" ("No back hair," "Baby's first word: mama") and has bought a Super Bowl spot. It's also leveraging its website by taking programming...
...While Case took the time - again - to sing the praises of his merger with Time Warner (parent company of Time Daily) and the synergies it will allow, Gates touted the virtues of the one-product company. Pressed on rumors of a Microsoft merger with media content firms such as Viacom, Gates said Microsoft will stick to software design. Industry analysts see the announcement as a preemptive strike against Microsoft's possible breakup into three smaller firms as the result of the government's antitrust case. The thought of a merger that would let Microsoft Explorer guide users to more...
...focused on software, Microsoft could continue its dominance in the operating system and web software markets. In any case, Microsoft's management style, a delicate balance between top-heavy control of product content and maverick innovation in the trenches, would be impossible to maintain in a conglomerate such as Viacom. So while the breadth of a firm such as AOL Time Warner, with holdings in varied markets, may seem more daunting than a group of nerdy guys from Washington State, Microsoft remains a force to be reckoned with...
DIVORCING. PHYLLIS REDSTONE, 74, and Viacom CEO SUMNER REDSTONE, 76; after 52 years of marriage. The marriage reportedly foundered because of the media mogul's affair with a 46-year-old production-company executive...
Well, maybe--except the coming broadband Web seems expressly designed to hasten the demise of Viacom's broadcast-media landscape. "I don't understand how the [TV] networks get bigger," says Joe Krause, senior vice president of content at Excite@Home, one of the broadcast world's likelier rivals. "I only know how they get smaller...