Word: viacom
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...been itching for a revival of glamorous corporate takeovers. There's no business as sexy as show business, and this summer the wishful murmurs in New York City and Los Angeles have proliferated, become louder, zanier: Bill Gates is buying Whittle Communications, Disney is buying Whittle, Paramount is buying Viacom and its MTV Networks, Ted Turner is buying a movie studio . . . And, of course, Bill Cosby is buying...
...interactive computer maker 3DO Co. and software start-up General Magic. Earlier this month, the phone giant entered the video-game business through a joint venture with Sega Enterprises that will enable players to take on opponents over AT&T's phone lines, and it formed an alliance with Viacom, a cable-TV programmer, to launch a two-way video service that will let viewers receive movies on demand and shop from home. AT&T is also discussing a partnership with the nation's largest cable-TV operator, Tele-Communications Inc. (TCI). Says AT&T chairman and chief executive Robert...
This is the type of system that most of the top cable companies - including TCI, Time Warner, Viacom and Cablevision - hope to build within the next year or two, at least on a demonstration basis. Many of the regional Bell operating companies (the so-called Baby Bells) are trying to create their own interactive networks, either by themselves or in partnership with cable companies. Bell Atlantic is scheduled to begin offering video on demand to 300 homes in northern Virginia this summer. U.S. West has announced plans to deploy enough fiber-optic lines and coaxial cable (the pencil-thick wire...
...telephone company, has already built a system in Cerritos, California, that lets customers pay bills, play games, read children's stories and make airline reservations through the same wire that brings them basic cable television and 30 pay-per-view channels. Three hundred fifty miles north, in Castro Valley, Viacom, the purveyor of MTV and Nickelodeon, is building a similar system to test consumer reaction to the new services...
Existing cable channels will subdivide or create spin-offs: a battery of sports channels from ESPN, say, or targeted versions of MTV. "My guess is we'll probably do three to five feeds of MTV, much like radio," says Frank Biondi Jr., president of Viacom, which owns the music-video channel and several other cable networks. "We'll do hard rock, rhythm and blues, urban contemporary -- right down the line...