Word: viacom
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Although neither Facebook nor Yahoo has confirmed the report, Yahoo’s stock rose 0.5 percent to $25.76 when the news appeared in yesterday morning’s Journal. Rumors that Facebook was in talks with Yahoo, Viacom, and Microsoft have been floating around for months...
Facebook has in the past held acquisition discussions with Microsoft and Viacom, as well as Yahoo, according to the Journal. The corporations have been attracted to the site because it provides them access to a young demographic. In fact, the site tied with beer as the second most “in” thing among college students in a recent poll conducted by Student Monitor, a New Jersey-based research firm...
Interesting? How about holy grail? Companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. A counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads register...
Indeed, companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, late last year had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. One counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads do register with viewers. But programming dominated the ninth area, which controls absorption - indeed, viewers were so absorbed by the programs that the other...
...most admired and respected executives in the entertainment business, and I for one will miss him greatly,? Dreamworks SKG co-founder David Geffen said in a statement. (Geffen refused to comment on a CNBC story, which a cable channel reporter attributed to Redstone, that Geffen called the Viacom chairman following the news about Freston and suggested that he buy Dreamworks Animation and hire its chief, Jeffrey Katzenberg, to run Viacom as well...