Word: viagra
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After five years of Bob Dole commercials and veritable Viagra-mania, it's hard to believe that the pill that made "erectile dysfunction" a household phrase got its start as a potential treatment for chest pain. Today Viagra is the leading drug for impotence, with worldwide sales of $1.7 billion. Its manufacturer, Pfizer, boasts that nine of the little blue pills are popped every second...
...brand management were a religion, Rita Clifton would be a deity. The wry 45-year-old Brit heads Interbrand, the firm that named Prozac, Viagra and the Mach3 razor. She has just joined the board of Dixons, a British tech retailer whose stable of brands includes its flagship online store and the magazine PC World. Information overload may make branding more important than ever. "People are going to edit out some of what they receive, just to stay sane," she says. "Branding is potentially a very good navigator." And that's great news for brand Clifton...
...combat tumors in the breast. This comes after many studies have established that meditation can significantly reduce blood pressure. Given that 60% of doctor visits are the result of stress-related conditions, this isn't surprising. Nor is it surprising that meditation can sometimes be used to replace Viagra...
...Congress tinkers with the tax laws. Now that the Job and Growth Tax Relief Reconciliation Act of 2003 has reduced the maximum tax rate on dividends from 38.6% to 15%, Wall Street is flogging dividend-paying stocks as if they were the best way to pump up performance since Viagra...
...course, this meant Christmas had come early for late-night funnymen such as Jay Leno and Conan O’Brien. (As a comedic target, New Jersey has been taking hits for far longer—indeed, since the days of Vaudeville—than Bill Clinton, Viagra and Martha Stewart.) Leno quipped that regardless of the Nets’ and Devils’ success, New Jersey’s most feared outfit was still the Sopranos. “According to a newspaper poll,” he added, “75 percent of New Jersey residents rate...