Word: viagra
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...COITAL CORONARIES Sometimes impotence is an early indicator of heart disease, diabetes and some types of cancer. Taking Viagra could mask these life-threatening conditions. Men with coronary problems who have not had sex for many years should consult their doctors before putting too much strain on a weakened heart...
...PRIAPISM Although it never happened in the trials, there is a theoretical risk that men with sickle-cell anemia, leukemia or urethral inflammation could, when taking Viagra, develop priapism (defined as an erection that lasts four hours or more). Untreated, priapism can lead to tissue damage and even impotence...
...ABUSE Nobody knows the long-term effects of large doses of Viagra, especially on men who take it for the wrong reason. Although it is a relatively safe drug, there is a possibility that users will become psychologically dependent on it, unable to achieve an erection without Viagra...
...payoff can be awesome: 79 million boomers have begun to turn 50 at the rate of one every eight seconds or so. That's why this $300 billion industry is the most profitable segment of the FORTUNE 500. Pfizer's impotence pill, Viagra, already the hottest new drug launch ever, could reach $2 billion in sales by the year 2000. Delirious investors pushed Pfizer's stock from about $45 a share a year ago to $118.25 last week...
...Although Viagra is a kind of lucky accident--its application to impotence was discovered in 1992 during research on heart medications--chairman William Steere realized the significance of such drugs in the marketplace. Says Steere: "It occurred to me at the time that with the aging baby boomers, quality of life is going to become very important." Indeed, Steere has practically repositioned the company to deliver better living through chemistry. Last year sales hit $12.5 billion, and profits reached $2.2 billion...