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Loyola psychiatrist Renshaw offers the instructive example of a couple who came to see her the day after the man had taken Viagra for the first time: "They went to bed to wait for something to happen and fell asleep while they were waiting. They forgot to have foreplay. They expected an instant erection." The next night, after Renshaw gently reminded them about the importance of stimulation, they had intercourse for the first time in three years...

Author: /time Magazine | Title: The Viagra Craze | 5/4/1998 | See Source »

...anecdotal evidence is even more compelling, if one can put up with a certain amount of crowing. Earl Macklin, a 59-year-old security guard in Chicago, has suffered from impotence on and off for 10 years as a result of diabetes. The first two times he tried Viagra, it produced minimal results; the third time he was able to have intercourse with his girlfriend for the first time in their four-month relationship. "I've been using it every day since then," he says (four days later) with a conspiratorial chuckle. "It makes me feel like...

Author: /time Magazine | Title: The Viagra Craze | 5/4/1998 | See Source »

...Cannata, a 43-year-old accountant from Springfield, Mass., has been taking Viagra for the past three years as a trial subject. He was suffering from partial impotence brought on, he believes, by years of bicycle riding (an activity, it should be noted, that is not universally held to be a cause of impotence). Cannata was able to achieve erections but felt that they "should have been stronger and much longer-lasting." Viagra worked for him the first time and has worked ever since. "Not only is the frequency of our sex greater," he says...

Author: /time Magazine | Title: The Viagra Craze | 5/4/1998 | See Source »

Some patients TIME queried had no reaction to Viagra whatsoever. Others have had more ambiguous experiences. Consider Irving Mesher, a 73-year-old retired New York City firefighter, who currently lives at a family-owned nudist resort in Pennsylvania's Pocono mountains. He describes himself as "sexually motivated" and "very active." Thanks to injection therapies (prostate-cancer treatments six years ago left him "semihard"), he has been having sex--by his account--as often as three or four times a week with several girlfriends in their 20s. Still, he was eager to try Viagra. Taking a 50-mg dose...

Author: /time Magazine | Title: The Viagra Craze | 5/4/1998 | See Source »

...Mesher's story suggests, and many doctors insist, more isn't necessarily more with Viagra. Known to chemists by the less evocative name of sildenafil (the word Viagra, redolent of both "vigor" and "Niagara," had been kicking around Pfizer for years, a brand name in search of a product), the drug began life as a heart medication designed to treat angina by increasing blood flow to the heart. Sildenafil, it turned out, wasn't so good at opening coronary arteries, but happy test subjects did notice increased blood flow to their penises, a side effect brought to Pfizer's attention...

Author: /time Magazine | Title: The Viagra Craze | 5/4/1998 | See Source »

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