Word: vicara
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MOVE INTO TEXTILES is being considered by fast-growing Chas. Pfizer drug house (1957 sales: $207 million). Pfizer has option to buy Virginia-Carolina Chemical Corp.'s division making Vicara, a cashmere-like synthetic that has been a flop so far because it weakens when washed. Before deciding whether to buy, Pfizer will conduct major research to see if Vicara can be improved...
...socks woven by Burlington Mills of nylon and Vicara, a new wool-like, mothproof synthetic, made from field corn. Vicara is reported to outwear wool, does not shrink, and sells for around 83? a lb. v. wool...
...Corp. found a new use for vinyl resins in making window shades, predicted an annual market of 85 million shades in that field alone. New Bedford, Mass, got its first all-nylon mill; in Taftville, Conn., the Virginia-Carolina Chemical Corp. transformed field corn into a new fiber called "Vicara," to be used for ties, scarves, etc. In Ohio, found-rymen excitedly poured experimental batches of "nodular iron," hoped that the new process, using magnesium, might revolutionize the whole casting industry...
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