Word: viceroy
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...pitchman might have to say: "Pall Mall's natural mildness is so friendly to your taste"-and then add "Cigarette smoking is dangerous to health. It may cause death from cancer and other diseases." Or a newspaper ad might read: "Not Too Strong, Not Too Light, Viceroy's Got the Taste that's Right . . . Cigarette smoking is a health hazard: the Surgeon General's committee on smoking and health has found that 'Cigarette smoking contributes substantially to mortality from certain specific diseases and to the overall death rate...
...than in January 1963-a possible retail sales loss of about $45 million. Cigarette tax receipts fell 2% in Arizona, 6% in Louisiana, 12% in Alabama, 14% in Illinois. Connecticut reported a 12% decline in sales, which cost the state $246,000 in expected taxes. - In Louisville, Brown & Williamson (Viceroy) and P. Lorillard (Kent) went on four-day weeks, and Philip Morris trimmed to a three-day week. R. J. Reynolds (Camel, Winston, Salem) has been on a four-day week for a month. Though cigarette sales usually slump just after Christmas, Reynolds admitted that the current drop in cigarette...
When the Conquistadors came in 1519, they hoped to found not just a colony but a New Spain. Instead, the Mexicans absorbed the Spaniards. The viceroy took the place of Montezuma; Christ became the altar ego of the god Quetzalcoatl, the plumed serpent and savior who can both soar like a bird and slither like a snake. In 17th century crucifixes by Indian artisans, Christ's body does not hang upon the Cross, but becomes part of it, styled after pre-Columbian pieces in which animals and human figures became part of the pottery. In one oil, a viceroy...
Master Jowett disdained "all persons who do not succeed in the world," exhorted Balliol men to do or die the empire over. "Never apologize, never explain," Jowett advised one viceroy-designate in a famous aphorism. "Do you possess the art of picking other people's brains?" he asked another. "This is a great shortening of labor and saves many mistakes." Viewing his office as one of the kingdom's greatest, which it still is, Jowett once found something "offensive to God and highly displeasing to me." No friend of doubters, Jowett is supposed to have warned...
Bugs & Mice. In 1595 the Viceroy of New Spain (Mexico) granted a wealthy mining man named Don Juan de Oñate the right to found, at his own expense, a colony on the upper Rio Grande in what is now New Mexico. Oñate set out for his new domain leading an army of 400 Spanish settlers and soldiers, 83 wagons and carts, 7,000 head of livestock, eight priests and a poet named Villagrá, who wrote a flowery epic about the expedition. Leaving the wagon train near the site of modern El Paso, Don Juan...