Word: vicino
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Dates: during 1980-1989
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These days Ogden Nash might have trouble seeing the forest as well as the trees. Now appearing along American highways are giant, air-filled, three-dimensional billboards. Since Robert Keith Vicino, 28, the president of Robert Keith & Co. of San Diego, created his first inflatable billboard display (a 30-ft. tall beer bottle for Budweiser in 1979), demand has inflated as fast as the blow-up advertisements. This year Vicino expects sales of $1.2 million...
...Vicino has erected 50 blow-up billboards, and so far reports few problems. The company says that it has received no complaints from neighbors irritated by the inflated advertising. The only untoward incident was when a prankster in Newport Beach, Calif., stuffed a mannequin's leg into the mouth of a giant killer whale advertising the Los Angeles Marineland amusement park...