Word: vicki
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Dates: during 1960-1969
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Hotel is a $4,500,000 renovation of Grand Hotel. The 1932 movie, based on a novel by Vicki Baum, was a gaudy old fleabag with a startling number of star boarders: Greta Garbo, the Barrymore brothers, Joan Crawford, Wallace Beery, Lewis Stone, Jean Hersholt. The new movie, based on a 1965 bestseller by Arthur Hailey that was little more than bum Baum, transposes the premises from Berlin to New Orleans but still provides the customers with a generous supply of clean towels and dirty people...
...processing the questionaires had been too low. If their enterprise was to be successful they were going to have to receive 8,000 responses--many more than they thought would come in. At this point a T.V. show, "To Tell the Truth," and a 19-year-old U.C.L.A. coed, Vicki Albright, came to the rescue...
...quiz show contacted Operation Match in March and asked Morrill to appear as one of their "mystery" personalities. Morrill readily consented, and operation Match received a free batch of national publicity. Soon after, Tarr and company decided to help sponsor the visit of Vicki Albright to Harvard. Miss Albright had appeared on the cover of Newsweek magazine a few weeks before, and had been selected by the Law School as their "Woman of the Year...
Someone suggested having the computer choose an "ideal" date for Vicki from all the Harvard men who had submitted completed questionnaires. "There were some complaints from guys in other schools," Crump says, "but Jeff and Vaugh and I wanted to give ourselves a better chance." The winner turned out to be Kevin Lewis of Winthrop House, but Tarr, Crump, and Morrill were sufficiently compensated. To begin with, the story and pictures of Kevin and Vicki were picked up by the Associated Press and printed in newspapers as far flung as the L.A. Times, the Macon Telegraph, and the Houston Post...
This song never made the big time, but with the help of Vicki & CBS Operation Match did. The volume of returned questionnaires doubled in the last week before the deadline and Tarr, Crump, and Ginsburg could begin to plan a big summer. They set up offices in New York, Cincinnati, Chicago, Pittsburg, San Francisco, Los Angeles, Bloomington, Detroit, and Boston...