Word: victorye
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This framing works best for Huckabee if he is able to pull off an upset. A second place finish, which only a few months ago would have been considered a major victory, would now likely result in legitimizing the big-spending campaign of Mitt Romney, who led the polls in...
Nowhere are voters being watched more closely than in New Hampshire, which holds its primary Jan. 8. Eight years ago, more than 60% of those who were registered as undeclared stampeded into the Republican primary, giving Arizona Senator John McCain an unexpected 18-point landslide over the GOP establishment favorite...
For speechwriters, there are three stock rhetorical approaches: declare victory (even if you didn't win); declare viability (and the desire to fight another day), or decide that the results didn't matter (and that the cause continues).
Victory is easy. You thank everyone. You beam. You kiss your spouse and ride the goddess momentum all the way to New Hampshire. But what happens if you didn?t actually win? If possible, you declare victory anyway. The most famous example of the "declare victory" strategy was Bill Clinton in...
For candidates who have just gotten shellacked, the best strategy is a declaration that the results didn't matter because of the peculiarities of the specific contest. George W. Bush mastered this in 2000. After he lost the New Hampshire primary by 18 percentage points to Senator John McCain, he...