Word: videodex
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Videodex, Inc.. of New York, which determines ratings from diaries filled out by TV-set owners (in return for such gratuities as nail files and hair combs), was unable under investigation to show even one of its claimed thousands of diaries. A postal official at Chicago's Merchandise Mart, where the company had a drop box, could recall no such mail's ever arriving, and officials at the warehouse where current diaries were purported to be stored said that they had considered the account dormant since...
...would like to set the record straight in connection with your article on national television rating services [TIME, Jan. 14]. Videodex, a diary system of reporting, has long been a comprehensive source of television-rating data and yet was overlooked in your article. Videodex is the pioneer diary service (a technique later adopted by other services), currently issues a monthly National TV Rating Report based on a larger sample than any other service, and has more local market ratings more frequently than any other service...
...Manager Videodex...
...December Bride (Mon. 9:30 p.m., CBS), which translates the joke and variations to television, has astounded the industry by elbowing its way into the top ten. Nielsen and Trendex place Bride No. 5; ARB has it tied for sixth (with Disneyland and I've Got a Secret). Videodex and Pulse report it "consistently...
...this week, the four national TV rating services (Nielsen, Trendex, American Research Bureau and Videodex) were in unaccustomed agreement: each of them rated I Love Lucy as the nation's No. 1 TV show...