Word: videodex
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Dates: during 1950-1959
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...would like to set the record straight in connection with your article on national television rating services [TIME, Jan. 14]. Videodex, a diary system of reporting, has long been a comprehensive source of television-rating data and yet was overlooked in your article. Videodex is the pioneer diary service (a technique later adopted by other services), currently issues a monthly National TV Rating Report based on a larger sample than any other service, and has more local market ratings more frequently than any other service...
...Manager Videodex...
...December Bride (Mon. 9:30 p.m., CBS), which translates the joke and variations to television, has astounded the industry by elbowing its way into the top ten. Nielsen and Trendex place Bride No. 5; ARB has it tied for sixth (with Disneyland and I've Got a Secret). Videodex and Pulse report it "consistently...
...this week, the four national TV rating services (Nielsen, Trendex, American Research Bureau and Videodex) were in unaccustomed agreement: each of them rated I Love Lucy as the nation's No. 1 TV show...
...hearings were bigger than Berle.* The research firm of Videodex reported that 69.7% of New York's sets were turned on-more than twice as many as during a weekday World Series ball game last year. Brooklyn's Red Cross chapter had to ask Senator Estes Kefauver to urge its women workers to go out and push a fund-raising campaign drive instead of sitting home watching...