Word: videodex
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Dates: during 1960-1969
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...Videodex, Inc.. of New York, which determines ratings from diaries filled out by TV-set owners (in return for such gratuities as nail files and hair combs), was unable under investigation to show even one of its claimed thousands of diaries. A postal official at Chicago's Merchandise Mart, where the company had a drop box, could recall no such mail's ever arriving, and officials at the warehouse where current diaries were purported to be stored said that they had considered the account dormant since...