Word: videodex
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...hearings were bigger than Berle.* The research firm of Videodex reported that 69.7% of New York's sets were turned on-more than twice as many as during a weekday World Series ball game last year. Brooklyn's Red Cross chapter had to ask Senator Estes Kefauver to urge its women workers to go out and push a fund-raising campaign drive instead of sitting home watching...
...revenue from the Godfrey shows, has no reservations about him as a salesman. CBS Vice President Howard Meighan looks forward to the "millennium" when all CBS announcers will have been made over in Godfrey's image. Board Chairman Paley is impressed by the results of a Videodex survey that gave Talent Scouts top rating in two portentous categories: "most interesting" commercials (85%) and "most believable" (94%). No one else was even close. "He's so sincere he even sells off the air," says Paley. "One day in a conference he started selling me Glass Wax. And I went...