Word: videoed
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YouTube stars need to move quickly. This is not only because online attention spans are so short but also because viral videos have spawned a subindustry of viral vultures. Clips get downloaded and reposted without permission, and there are sites that specialize in selling T-shirt designs within hours of a video's meteoric rise on the Web, making money the original stars never...
...more and more fan favorites are figuring out how to parlay their 15 seconds of fame into cash. Chief among them: Charlie Schmidt, who has managed to make some $20,000 from his truly ridiculous Keyboard Cat video. The graphic designer in Spokane, Wash., digitized old VHS tapes of his cat, Fatso, "playing" a keyboard, a low-tech feat achieved by manipulating the cat's paws from underneath Fatso's shirt. Since the Keyboard Cat video went viral in February, the original has had nearly 3.8 million viewings, with millions more for the remixes. (See videos that have cashed...
Which clips does YouTube help monetize? Says spokesman Aaron Zamost: "We look at factors like the number of views, the video's virality and compliance with the YouTube terms of service." That last bit rules out videos with third-party copyrighted music like Tsui's Jackson medley, which stays online only with the goodwill of record companies...
Among the most popular one-off videos to be tapped for YouTube partnership is the clip David DeVore posted in January of his 7-year-old son acting loopy from the effects of dental anesthetic. By March, the Orlando, Fla., real estate agent says, he had copyrighted the David After Dentist video, protecting his son's image and his family's burgeoning online income from the video, which has been viewed more than 33 million times. Through YouTube ads and merchandising, the DeVores have made more than...
...VIDEO AT TIME.COM...