Word: videomania
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...have a color TV, but many people are retiring the old set to the guest room and getting one of the new-generation machines. Last year consumers bought an estimated 14 million color TVs, and the pace of sales jumped another 26% in the first quarter of this year. Videomania is bringing a windfall to discount retailers like Lenny Mattioli, who sell equipment for as much as 25% less than department stores or specialty shops. Mattioli's American T.V. stores have increased sales from $900,000 in 1970 to an estimated $160 million this year. Says the self-described...
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