Word: videos
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Dates: during 1980-1989
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...full of Thundercats and Sectaurs, Pound Puppies and Glo Worms, GoBots and Transformers--in short, no place for the innocent. What could be more embarrassing than to have the old folks, however well intentioned, come home with the wrong stuff! Remember what happened when you sent them shopping for video games a few years ago, and they returned with an Etch-A-Sketch? What they need is at least three hours in front of the tube on a Saturday morning. If they balk, tell them that you're appearing in one of the commercials, or that your friend Freddie...
...right now is Rhode Island-based Hasbro, which this year expects to reach sales of $1.2 billion and surpass Mattel as the largest U.S. toymaker. Hasbro, which is now operated by its third generation of Hassenfeld brothers, has profited from a somewhat contrary attitude. The company avoided getting into video games in 1979, which at the time prompted wags to call it "Has-been." Instead, the company plunged / deeper into conventional toys, which eventually produced such smash hits as Transformers and My Little Pony, a line of plastic, pastel-colored toys...
...Bunny, Daffy Duck and Pinocchio (the classic Walt Disney movie is currently the top- selling children's cassette). But more recent favorites--from movies, TV and toy stores--include Rainbow Brite, the Care Bears, My Little Pony and the Transformers. Kidvid now accounts for 15% of the total home-video business, according to some industry estimates. Moreover, with their relatively low prices (typically between $10 and $40), children's tapes are usually bought rather than rented. Unlike adults, who generally view a movie only once and return it to the store, children tend to watch their favorites over and over...
...pace. While the vast majority are rereleases of popular movies or TV shows, a small but growing array of original fare is being produced. Much of it is aimed at preschool-age children, who are largely ignored by mass-audience TV. The publishers of Golden Books have begun releasing video versions of their children's stories on 30-minute cassettes. Toys-R-Us, the nationwide toy chain, is now selling the Geoffrey Alphabet Video, which features National Geographic animal footage and original songs by Elizabeth Swados. Preschoolers can exercise and play along with Gymboree, an interactive cassette from Scholastic-Lorimar...
...thought it would be nice for the students, so they could enjoy themselves," said Thomas D. Cabot '19, the long-time Harvard benefactor who donated the TV and the video machine...