Word: videos
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Dates: during 1980-1989
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...prominent display in many stores this week will be a brand-new Eastman Kodak self-contained camera-video recorder, which uses narrow 8-mm tape. By Christmas the Kodavision unit will be joined by two more of the new generation of so-called camcorders: General Electric's Uni-Cam and a still-to-be-named Polaroid product. RCA has a system all ready to go, but is waiting to see how consumers respond...
This approaching battle among U.S. giants in the home-video-equipment field is a mere reflection of the war between Japanese companies. The Kodak and GE 8-mm camcorders are both made by Matsushita, while Toshiba created Polaroid's, and Hitachi is the source of RCA's. As many as ten Japanese manufacturers, including Sony and JVC, reportedly have their own version of the new video gear. They are closely watching American reaction to the introductions to decide when to bring out their products...
Japan already dominates the $8 billion home video market, producing 95% of all equipment. This year the Japanese will export an estimated 8 million video recording units to the U.S., twice as many as last year. Still, only 15% of American households have videotaping equipment of any kind...
...gyrating and earsplitting success, MTV, cable television's 24-hour music-video channel, has been unable to attract some of the largest U.S. advertisers. The network's rock offerings are targeted to younger viewers whose tastes may run more to soft drinks and blue jeans than to refrigerators and expensive family cars. Last week MTV announced plans to go after an older, mellower and more affluent set. The broadcaster said that next January it will introduce a second all-music channel designed to appeal to listeners aged 25 to 49. Its format may be a blend of jazz...
...move came soon after its owners, American Express and Warner Communications, made an initial public offering of 5.1 million shares of MTV stock. The video purveyor now hopes to make many of its new investors loyal viewers as well...