Word: videos
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Dates: during 1980-1989
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...plotting in Flashdance was as loose as the dancing, but, says Dawn Steel, the Paramount executive in charge of shepherding the film, "it was not designed to be a video movie. It happened to have a modular structure. The modules were interchangeable-they were even moved around in the editing-and that's what made the movie adaptable to MTV." Indeed, the theme from Flashdance, fitted out with appropriate clips from the movie, was an MTV smash. The Flashdance phenomenon was a confluence of good commercial instincts and some savvy guesswork, and now that Hollywood has found...
Virtually every major director of videos (Mulcahy, Steve Barren, Bob Giraldi, Brian Grant, Paul Justman) is in the throes of making a major studio feature. Warner Bros. Vice President Mark Canton describes the studio's upcoming Vision Quest as Rocky and Flashdance meet The Graduate, and says, "A movie has to feel like sound." Miles Copeland, head of I.R.S. Records and Video, has put together a women's rock group made up half of actresses, half of musicians. The actresses are learning music, the musicians are learning to act, all for a Columbia project called Exceptions...
...moment," says Brian Grant, "video is the new kid in town, and the big boys are playing with all the little boys' toys. I think that the future lies with the third-and fourth-generation directors, the children who will grow up with videos." It is worth noting that those people will be perhaps just a little impatient with merely seeing songs. They may very well want something different. Something more...
...Video is manna on magnetic tape to rock performers and, even more, to the companies that make money from their music. The whole business had topped off in 1978, when 726 million records and tapes were shipped to a rock-sotted world. The next year, the bottom fell out. Revenues plunged 10.2%. Not only was music caught in the general economic clinch; there was a feeling that everything had peaked, maybe even played itself out. Punk and new wave had created much press excitement, but never really broke through to a wide audience. Radio was hidebound by tightly formatted playlists...
...clear that something new was needed. It was not quite so clear that the very something was already there, waiting to be turned on like a simple . . . television set. While the record business hit the skids, home video and cable television were perking along. New means for old dreams...