Word: videos
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Dates: during 2000-2009
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Kanye West called it "one of the best videos of all time" at last month's MTV Video Music Awards. Turns out he's not the only tantrum thrower who feels that way. Toddlers can't get enough of Beyoncé's "Single Ladies (Put a Ring on It)" video...
Tributes by diaper-clad babies continue to multiply on YouTube, a year after the release of the singer's female-independence anthem. A two-minute video of a 13-month-old boy leaning against a coffee table as he bounces and kicks along to Beyoncé, who looms before him on a wide-screen TV, recently passed 2.8 million views. (The boy couldn't even walk at the time, according to his father Chester Elliott, who has since started a website called SingleBabies.com.) Another baby-loves-Beyoncé video, of an astoundingly limber toddler named Ava, has been watched more...
Like some rogue Baby Einstein offering, the black-and-white "Single Ladies" video provides visual and aural stimulation well suited for the under-2 crowd. Babies love high-contrast colors, steady beats and smiling women's faces. "Single Ladies" has all of these things. It's almost as if Beyoncé designed it for children...
JaQuel Knight, who choreographed the "Single Ladies" video along with Frank Gatson Jr., says the "Single Ladies" team always had children in mind. "We often went back to our childhood days, when our parents would ask us to dance for all the relatives at the family cookout," he says. "They weren't the best steps on the planet, but the feeling, emotion and passion of the steps in that moment were incredible." (See the best and worst of YouTube in four minutes...
...What putting babies in front of this video does is deprive them of hands-on creative play, which is the foundation of learning," says Dr. Susan Linn, director of the Campaign for a Commercial-Free Childhood and author of The Case for Make Believe. "Babies aren't asking to be put in front of these videos. They're not congregating in front of the watercooler to talk about Beyoncé. They don't get anything from the video that they couldn't gain from parents who play music around the house...