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...VIDEO AT TIME.COM...
...basketball too. For example, a 2007 book called The Enlightened Bracketologist: The Final Four of Everything used the NCAA-tournament format to rank a wide range of minutiae, from cooking tools to hairstyles to animated characters. Bart Simpson outlasts Homer in a stirring first-round matchup, and in the video-game tournament, Tetris beats Zelda to take the title. No upsets there...
...generation of media has an oedipal relationship with the last. New technologies are born - radio, TV, the Internet - and either kill what came before or render it less relevant. Just so for years, the story of big-network TV has been how it's slowly losing out to cable, video games...
Social media aren't a panacea for the TV business; ordinary, nonevent shows are still losing viewers to video games, DVDs and every other modern distraction and niche offering. Rather, it seems that mostly the biggest shows are getting bigger...
...opposition party a compelling rationale to fire up its base for the upcoming election. But the bloodiest battle will be fought to define the new health care law for both swing and independent voters (even as disenchanted liberals are still being coaxed back to their stations). (See TIME's video "Uninsured Again...