Word: videri
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...firms directly, including the Providentia and Investor holding companies. But those companies, in turn, have controlling interests in a number of other firms, and so on. That technique of effective control, known in Sweden as the Wallenberg Grip, is the embodiment of the Wallenbergs' family motto, Esse non Videri (To be, not to be seen...
Within the black granite walls of the Stockholms Enskilda Bank is a coat of arms that bears a sober motto, borrowed from Aeschylus: Esse non Videri - to be, not to seem. In line with this injunction, the family that runs the bank has become the most powerful and wealthiest in Sweden, without seeming to be the fiscal princes they...
...fugit ad salices et se cupit ante videri...
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