Word: vieira
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...from 2004 to 2005. But when Washington Redskins owner Daniel Snyder, Six Flags' largest shareholder, won his bid to take control of the company in late 2005, he ripped the campaign. His management team soon killed the ads. "Mr. Six went on sabbatical," says Angie Vieira Barocas, senior VP of marketing and entertainment at Six Flags. "People associated him with Six Flags, but he wasn't necessarily converting people's intention to visit our parks into actual visitation." (See pictures of theme parks in China...
...revive him? "We had a lot of internal conversations about Mr. Six, and we were like, Look, he's beloved by our guests," says Vieira Barocas. "There are definitely people who are not fans of him. But he has more fans than not. And at a time when there's all sorts of uncertainty, people like the familiar and the known...
Though if Six Flags thought he had "more fans than not," it seems odd to strike the campaign in the first place. Vieira Barocas contends that the original commercials put the gyrating gnome too front and center. Now he has more of a supporting role. In the new ads, Mr. Six rates the fun of various activities on a scale of 1 to 6 flags. Throwing a baseball at your dad's crotch? "Two flags," Mr. Six chirps. Riding a Six Flags roller coaster? "Six flags," Mr. Six tells us in a voice that sounds like a cooing father...
Colbert, Stephen • Meredith Vieira's inquiry about use of Twitter by prompts naughty response from...
...Guinea-Bissau Assassination Tit for Tat Joćo Bernardo Vieira, the longtime President of this volatile West African nation, was assassinated by army troops on March 2 in apparent retaliation for the killing of a general hours before. The speaker of parliament, Raimundo Pereira, was sworn in as the state's interim President and is required to call elections within 60 days. Since winning independence from Portugal in 1974, Guinea-Bissau has been racked by poverty and upheaval, becoming in recent years a key transit point for cartels smuggling drugs from South America to Europe...