Word: vienna
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Around the globe, millions have followed the story of Natascha Kampusch, the girl who was kidnapped at age 10 and held prisoner for eight years in a windowless basement near Vienna, Austria. They have clicked through snapshots of her dungeon posted on the Internet, speculated in chat rooms about why she had never been discovered, and marveled at her eloquence in her first television interview last week...
That is why counselors are saluting the caution being shown in Natascha Kampusch's case. At first blush, it seems counterintuitive: after eight years of wrenching separation, she hasn't returned home to either of her parents (who divorced before the abduction). Instead, she has been living at Vienna General Hospital, where she is likely to stay for at least another month in the care of a cadre of social workers and psychologists. She has arranged brief, if frequent, visits with her mother but in the first week saw her father only once...
...International Film Festival ever. And we have had plenty of grim testimonies, both doc and mock, to terrorism in the pre- and post-9/11 world, from Alexander Oey's My Life as a Terrorist: The Story of Hans Joachim Klein - which documents the seizing of OPEC Ministers in Vienna in 1975 by a commando brigade that included Klein and was led by Carlos the Jackal - to Michael Tucker and Petra Epperlein's meticulous, devastating The Prisoner: Or, How I Planned to Kill Tony Blair, the story of an Iraqi journalist detained for nine months in Abu Ghraib, and falsely...
Those kinds of results have Neurosense clients coming back for more. And new neuromarketing consultants are also cropping up across Europe - like Neuroconsult, which hung out its shingle in Vienna earlier this year and is run by Peter Walla, a neurobiologist who teaches at three schools, including Vienna University. German researcher Peter Kenning says when he did a Google Internet search on the term neuromarketing five years ago, he turned up a couple of hits; today, a similar search yields more than 200,000. FMRI technology emerged only around 15 years ago. Efforts to combine it with marketing began...
...there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-sized study could cost between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment to watch TV or spot brands. But anticipated smaller versions that let subjects sit up under contraptions that resemble salon hair dryers...