Word: vietnamize
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EVEN BEFORE ENTREPRENEUR PAULINE Lewis decided on Vietnam as the source country for her embroidered handbags, she wrote a nonnegotiable directive into her business plan. Her company, Oovoo Design, would work with only women-owned businesses and female artisans. "I wanted to know that the money I was giving back would go directly into the hands of women," she says...
Lewis was burned out when she left her corporate marketing job to start Oovoo. The Malaysian-born entrepreneur traveled to Vietnam to investigate opportunities there. She was stunned by the styles in one of the handbag shops she visited. Less than a month later, Lewis was back in Vietnam, meeting in Ho Chi Minh City with the retailer, a woman who had a group of embroiderers working for her in many villages north of Hanoi. The two women partnered up, and designer Le Thi Hong Tu agreed to create a new line for Lewis, act as point person and oversee...
Doing business in Vietnam hasn't been easy. In the beginning, Lewis ended up discarding as many as 100 bags because the quality of the local fabrics was inconsistent. She then imported suede, leather and other materials, which caused other headaches...
...much customers love their bags. "I told them that their work mattered," she says. "I have the women in my mind when I'm selling the bags here. It adds meaning to know that when you're buying this bag, you're buying a family dinner back in Vietnam." It's not bad for business either...
only 2% of Americans who have at least four years of college education blame George W. Bush for the defeat of our country in Vietnam...