Word: viewer
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Dates: during 1950-1959
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...Steel Hour: Actor-Author Robert Emmett's You Can't Win lost its silly head completely but managed to keep its heart in the right place and a tickly hand on the viewer's funnybone. As he dum-tada-ta-ed the habanera from Carmen ("Greasy cup and dirty plate, I'll wash you up immaculate, da ta") in a café kitchen, Dishwasher Bert Lahr learned, that he had won an Irish Sweepstakes fortune. At last, he and his wife (Margaret Hamilton) could realize a great dream, "the one thing we both want most...
...consternation she refuses: "I have dedicated my life to my art." Having already seen the overdressed girlie show she works in, a Western viewer may be somewhat confused by her attitude. But Brando has to pretend to take the situation seriously, and it plainly bores him. He has some fun now and then monkey-see-monkey-doing like the Japanese, but he seems to find it unsatisfying to have to scratch himself through a kimono...
...While FCC scanned the air waves for any trace of an adman's use of "subliminal perception" in a pitch to the viewer's subconscious mind (TIME, Nov. 18). one TV station announced that it has been trying the technique for two months. WTWO in Bangor, Me. superimposes the suggestion "Write W-TWO" once every eleven seconds on certain of its TV shows, in a flash too swift for conscious perception. The station promised to keep FCC posted on the experiment; so far, a spokesman admitted, the results in the station's mail volume have been...
...science, CBS this week launched a new $1,000,000 series, ten hour-long shows spread over this season and next, sponsored by Monsanto Chemical Co. "to help penetrate the wall that separates the man in the laboratory from the rest of us." The opening show put the viewer's eye to microscopes that revealed viruses and, through time-lapse photography, a human cell mushrooming with cancer. It also presented a primer on oceanography and, in the best segment, an exclusive filmed report of Air Force Major David Simons' 20-mile balloon ascent, capturing some of the suspense...
Disneyland: Walt Disney's hour-long Mars and Beyond on ABC this week (Wed. 7:30 p.m.. E.S.T.) is doubly instructive. It should teach viewers of all ages plenty about the prospects of life and travel in the solar system, should serve TV producers well as a model of how to combine information with entertainment. A dozen Disney artists and animators under Producer-Director Ward Kimball enjoyed the advantage of a subject that is not only fascinating in itself but, since it soars off into the unpicturable, uniquely suited to their technique. They did not confuse the popular...