Word: viewer
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Dates: during 1970-1979
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McKay was easy to take as he sorted the Olympic sports, politics and commerce that constantly threatened to tangle in the viewer's mind. His job was complicated by some of ABC'S guest commentators, who failed to offer up precise technical information just when it was desperately needed. Donna de Varona ignored fascinating aspects of the women's swimming, using her time, instead, to lobby for U.S. Government-supported athletic programs. It was as if the East Germans had launched a Sputnik rather than Kornelia Ender. Gymnast Commentator Cathy Rigby Mason upheld the standards of Olympic...
...semipublic corporation that derives most of its revenues from viewer license fees, is looking for a production partner to help finance the series. In Britain, the BBC provides a complete range of TV programming-news, sports, music, religion, commentary and light entertainment. But the BBC shows that have found their way to the U.S. and turned a tidy profit for the corporation have been mainly polished dramas and documentaries, such as The Forsythe Saga, Elizabeth R. with Glenda Jackson, The Six Wives of Henry VIII, Jacob Bronowski's The Ascent of Man and Alistair Cooke's America...
...translate well to sound. Once he began to talk, the Tramp was no longer very funny, but Chaplin's Hitler figure, Adenoid Hynckel, stumbled onto the fact that much of sound comedy has to do with an assault on the ear. The Dictator's nonsense talk strikes the viewer as brilliant from the moment he hears it. In fact, all the hostile humor in the picture strikes home, and the Hynckel sequences are all memorable. Unfortunately, the sappy stretches go after the viewer with the insistent momentum of a molasses tidal wave and one wonders where Chaplin comes off with...
There is a certain irony in this final exploitation of the American Indian and his pride--making him into Art. But these photographs force the viewer to respect and admire these dead; perhaps they are also some posthumous Indian victory...
...talk with unhappy talk, tabloid-style, producing a constant trafficking in emotions, like closeups of people in pain being lifted into ambulances. This nightly distorted accumulation of police-beat misfortunes makes any city look like a disaster area. Items are tailored to the attention threshold of the least patient viewer. That is what happens when entertainment values outweigh news judgment...