Word: viewer
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Dates: during 1970-1979
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...John Frankenheimer. Fast, edgy editing and countless compositions involving television monitors come straight out of The Manchurian Candidate, where they looked and worked better. Most of The Candidate is constructed around press conferences, windswept campaign speeches and sweaty conferences in back rooms and back seats of limousines, giving the viewer the impression that he is looking at unused footage from a television documentary...
...worst commercial the best commercial? Some Madison Avenue admen seem to think so. They believe that the viewer remembers best the spot that is most insulting to his intelligence and irritating to his sensibility. The doctrine is probably wrong, but its adherents cling to it as firmly as any Maoist grasping the little red book. Meanwhile the viewer has suffered in silence...
...longer. Inspired by Minneapolis Public Relations Man Bill Bentzin, a new organization has been formed to help the viewer fight back. Its name is the Committee for Rejection of Obnoxious Commercials-or CROC-and its weapon is ridicule. Last week CROC, which has more than 2,000 dues-paying members, announced its selection of the ten worst TV commercials of the past year and offered the corporations that sponsor them the CROC award: the Lemmy, a walnut plaque topped with a plastic lemon. CROC's list, in order of obnoxiousness...
...Effie (for marketing moxie) and Alka-Seltzer a CLIO (for performance) from the admen themselves. The industry's own awards were also announced last week at the 13th annual American Television and Radio Commercials Festival in Manhattan. Will CROC have any effect? Probably not. All it offers the viewer is vicarious and considerable pleasure: to squeeze-or strangle-Mr. Whipple...
...debatable quality and importance. Also when WCVB took over the ABC affiliate in Boston--with Channel Seven, WNAC gaining the CBS shows--the station took on a network that has consistently run behind both CBS and NBC in the all-important ratings. But Gardner promised that the viewer would soon see a lot of "unexpected things," mentioning 30 to 60 second, non-commercial mini-documentaries...