Word: viewer
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...President, then enter them on a computer. After viewing the spot, the voter would answer another series of questions. The whole thing took 10 minutes. Penn and Schoen distrusted focus groups (they regarded them as too small and easy to manipulate). The mall tests could yield a 200-viewer sample in a single evening, and they replicated the way most people watched ads--by themselves...
...traditional stand-bys of celebrities and cute children still have their place in Public Awareness advertisements. Michael Jordan urges kids to participate in sports and poor children in South America ask for help, appealing to the viewer's conscience...
...touch, her husband returns near the end as Judy Bell (Evett), a transsexual telephone repairperson who is now attracted to other women. Nor is this the end of it all: Judy Jr. (Playten), daughter of Judy baby and Judy Bell, decides she's a lesbian, yet gets pregnant. The viewer is left with the sense that things have been taken just a little bit too far in Gordon's attempt to modernize Punch and Judy for the 1990s...
...networks are battling this viewer erosion by trying to expand their news offerings--into new time periods, like prime time, as well as into cable and the new technologies. NBC has been the most aggressive in this regard, with two cable-news networks, an Internet news service in conjunction with Microsoft, and NBC Superchannel, a programming service in Europe. "We've always been in the news-gathering business 24 hours a day," says NBC News president Andrew Lack. "Now we can provide our viewers--whether on the PC or on television--this information 24 hours...
...VIEWER DEBATE PREP...