Word: viewer
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...show's audience is down 31% from 1973. Even so, Today still has twice the audience of either the sobersides CBS Morning News or ABC's fluffy Good Morning, America. But the ABC program, co-hosted by actors and spiced with gossip, has been stealing Today viewers, particularly younger ones. Today's new spontaneity is designed to win them back. Consequently, NBC'S search could end with Pauley. The honey-blonde from Indianapolis is young, poised and primly attractive. Viewer mail is running in her favor, and she even speaks like Barbara Walters...
...born TV star Frank Perdue is not. He is bald, has an ample nose and speaks with a high-pitched, nasal twang. In the Northeast, where Perdue in white lab coat regularly appears in commercials, more than one viewer has noted his resemblance to the chickens he sells. Yet, thanks to some brilliant Madison Avenue copywriting ("It takes a tough man to make a tender chicken," "My chickens eat better than you do") and believably homespun performances by the unlikely actor, Perdue Inc. has become the fastest-growing U.S. chicken producer...
...beings in this regard." If the show glamorizes anything, it is the survivor. There is a cheerful sequence about the Washington Redskins' "over-the-hill gang" who are much livelier than the glum recruits at the Senior Bowl. The program's strength lies in such vignettes. The viewer may end up agreeing with the good doctor that the armored monsters who will fill the home screen in coming months are "just like human beings...
...over substance. Vilmos Zsigmond's camera, constantly on the move with a sinuous grace, is romantic in a manner seldom seen now in the movies. The late Bernard Herrmann's score, like the many he did for Hitchcock and Welles, is an instrument of flight, lifting the viewer up and over such resistance as he may have to the movie's patent improbability...
McKay was easy to take as he sorted the Olympic sports, politics and commerce that constantly threatened to tangle in the viewer's mind. His job was complicated by some of ABC'S guest commentators, who failed to offer up precise technical information just when it was desperately needed. Donna de Varona ignored fascinating aspects of the women's swimming, using her time, instead, to lobby for U.S. Government-supported athletic programs. It was as if the East Germans had launched a Sputnik rather than Kornelia Ender. Gymnast Commentator Cathy Rigby Mason upheld the standards of Olympic...