Word: viewers
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Dates: during 1950-1959
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...Jove, my dear chap, it's wonderful. You really must send it in." Comments Sir Gerald wryly: "Well, I sent it in, but it jolly soon came back." Reason was the academy's unwritten law prohibiting any work that might cause offense or annoyance to the viewer's religious or moral scruples. The academy's particular concern was that Queen Mary, peering at The Sphinx strait-lacedly, might deem it beyond the pale of propriety, though, says Sir Gerald, "For the life of me, I couldn't see anything about it to shock anybody...
...Person (and even some of his See It Now interviews show a lack of the flexibility to follow up an opening instead of going on to a prearranged question). Person to Person (sponsors: American Oil Co. and Hamm Brewing Co. alternating with LIFE) makes its pitch mainly to viewers who want to rubberneck in celebrities' homes. It deliberately casts Murrow, sitting in a Manhattan studio, as a discreet electronic guest whose job is to make polite chitchat, not ask probing questions. Murrow's own discomfort is sometimes visible, but he sold Person to Person as a package...
...many pay-TV systems now being developed instead of okaying only one or two, as telecasters had expected. Each system thus will scramble to sign up stations for its service and to corner the limited supply of performing talent and first-run movies. This may pinch the viewer; since his set can be adjusted to receive only one pay system, it will be blacked out of the good shows on the other systems. The sweaty competition will also spur attempts by the established free TV networks to muscle out the pay-TV upstarts. Yet some of its most ardent opponents...
Nevertheless, the race centers on three major companies: Manhattan's Skiatron Electronics and Television Corp., Los Angeles' International Telemeter Corp. (88% owned by Paramount Pictures), Chicago's Zenith Radio Corp.. which pioneered toll TV in 1947. All three transmit scrambled TV pictures, and the viewer decodes them by dropping coins into a box affixed to the set or by slipping a billing card into a slot...
...cameras along one wall, strategically placed a third behind the committee to pick up documents exchanged across the table and Senator McClellan's fancy doodlings. TV-savvy committee members often delayed proceedings by delivering politics-loaded orations geared to home-state audiences, but even this, wrote one viewer, "was better than soap opera." The committeemen were also TV-wise enough to save the top witnesses until last, sprang the taped phone conversations at precisely the proper dramatic moment, drowning out racy epithets with an electronic beeper signal. Said Schearer: "The Army-McCarthy hearings had its 'Point of Order...