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Word: viewers (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...behind the witness chair in the packed Senate caucus room, pert, brunette Ethel Kennedy, wife of Bob, was glued to a portable monitor set. "You can check out the witnesses so much better this way," said Ethel. "You see their very souls on TV." Ethel Kennedy echoes what many viewers had learned during the Army-McCarthy hearings: TV can make the viewer a perceptive reporter...

Author: /time Magazine | Title: TV & Radio: Morality Play | 9/2/1957 | See Source »

...what it's like in other families, but we finally had to put a rug in the TV room because there were so many falls in that mad dash to lower the set as soon as the commercial came on. Maybe somewhere in the country there is a viewer who reacts to that sudden rush of sound by saying, 'Darling, do watch this, isn't it fantastic what that razor will do to the hidden beard?' Maybe . . . but if they have to get up and lower the volume, someone in the room is going...

Author: /time Magazine | Title: Television: Collector's Item | 8/26/1957 | See Source »

...detailed Nielsen findings indeed suggest that Sullivan-Allen viewers are more prone to switch during entertainment than during commercials. Whether they look at the commercials at all is not indicated by the Nielsen system, which measures only what happens to the set, not the viewer...

Author: /time Magazine | Title: Letters, Aug. 12, 1957 | 8/12/1957 | See Source »

Hard-boiled Buick Boss Ed Ragsdale was also burned. Said he, in a statement unprecedented in tortured viewer-sponsor relations: "As a fight fan myself, I was incensed at the inept handling and bad timing. As general manager of Buick, I feel that a public apology is in order, and I assure those interested that this will not happen again on any public-service telecast sponsored by Buick...

Author: /time Magazine | Title: Television: Bad Timing | 8/12/1957 | See Source »

...Like Father?" No TV star, however popular, is immune from the angry viewer. Garry Moore (real name: Thomas Garrison Morfit) once announced that he was giving St. Christopher medals to members of his staff. Some viewers, believing him to be Jewish, berated him for hypocrisy in giving a Catholic talisman. Others, taking him for a Catholic, admonished him for plugging his religion. Says Episcopalian Moore: "If you say 'Happy Mother's Day,' someone's going to write in and say, 'What's the matter? You don't like your father...

Author: /time Magazine | Title: Television: The Whammy on Mammy | 8/5/1957 | See Source »

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