Word: viewers
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Dates: during 1950-1959
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...Talmud is "This is my God and I shall adorn Him." The solution for one of Israel's leading artists. Yehoshua Kovarsky, 49, was to move into his own kind of abstract symbolism, while holding to the philosophy that "an abstraction must have meaning for the viewer...
Says WGBH's mild-mannered General Manager Parker Wheatley: "We are doing what commercial TV does not do. We don't insult people's intelligence and we don't scream at them. We try to govern ourselves by our three Rs: respect for the viewer, respect for the performer, and respect for the material itself...
...shown by her effortless grace as she sways in the dance, oldest Indian image of the gods and nature in its creative aspect. The goddess indicates by her overlong eyes, high-arched brows and attenuated fingers, touching in prayer or greeting, the inner spiritual tension meant to guide the viewer in his devotions. For the Indian sculptor, such works of art were a combination of ritual and magic that made his craft a profoundly religious calling. Says Philadelphia's Indian Art Curator Stella Kramrisch: "The many gods of India would have no existence on earth were...
...commercial has popularized so many defective rhymes (gleam with sheen, time with fine, gasoline with supreme] that Fadiman fears the blunting of the simple capacity to match the sound of one word with another. Other commercials tell "how to use eyebrow pencil so it looks natural" or implore the viewer to "have a Camel. They really...
Sweetening the Sound Track. Much as the forgery is abused and resented, the TV comedy producer argues that it is uniquely needed by the medium, demanded by sponsors and even desired (at least unconsciously) by the viewers. Psychologists agree that people in audiences laugh aloud partly because they hear each other laughing. Therefore, for maximum enjoyment, the theory goes, the viewer alone or in small groups must get the feeling that he is in a crowd and free to join its merriment. A few sponsors have scoffed at the use of canned laughter, but the counterfeiters have had the last...