Word: viewers
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Dates: during 1990-1999
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Cinderella offers a unique involvement with a fairy tale deeply embedded in all of us. The interplay between drama and dance, gender and jester leaves the viewer with a new and deeper sense of the fairy tale and its possibilities...
...exploited slave, Caliban, would naturally dominate a production organized on these lines. For the opening few scenes, he looks like he will. He acts with presence and confidence, playing Caliban as the downtrodden but spirited revolutionary. But that interpretation just doesn't work. Caliban's situation strikes the viewer as poignant because, by our society's terms, he is only semi-human. To transform him into the streetwise troublemaker that Reddy portrays is to dodge that most pressing issue. Before the weaknesses in Reddy's Caliban become obvious, the director loses interest in his brainchild, and brings the focus back...
...want to build the huge file servers that will act as video and information libraries. Such software companies as Microsoft and Apple want to build the operating systems that will serve as the data highway's traffic cops, controlling the flow of information to and from each viewer's screen. Meanwhile, TV Guide is racing against InSight, TV Answer and Discovery Communications to design electronic navigators that will tell viewers what's on TV and where to find...
...newspaper on TV) and home shopping stations (specific ones for designer clothes, health products, sporting goods and so forth). Pay-per-view movie channels will proliferate, and premium services will grab up extra channels to "multiplex" their programming -- offering movies on several channels at staggered times to increase the viewer's options. (HBO, Showtime and the Disney Channel have already begun offering such a service in some cable systems...
...options for new forms of advertising are likely to be attractive enough to ensure that a lot of programming will remain ad supported. The question is whether newly empowered viewers will continue to sit still for the traditional 30-second commercial interrupting a show. If not, more programming of the future may be financed instead by viewer fees. The monthly TV bill could ultimately look something like today's phone bill, with message units reflecting the household's viewing...