Word: viewers
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...commercial's narrator spoke at the same syllable-per-second clip for the entire ad; the Ambien ad's voiceover speed was about five syllables per second during the explanation of benefits, but accelerated to eight syllables per second when explaining the potential side effects. In a test of viewer comprehension, Day found, predictably, that people remembered far fewer side effects from the variable-speed Ambien ad than from the consistently paced Lunesta ad. Shortly after Day presented her research, Ambien switched to a new ad - with a consistent voiceover speed for the entire commercial. Day's research...
...difficulty recalling the side effects mentioned in the commercial. (Here's a link to an early version of the ad, not the specific commercial Day studied - drug-makers continuously tweak ads after they're launched.) When Day studied the 2005 ad, she found several visual distractions that influenced viewer comprehension. During a voiceover about side effects, the bee flew from side to side, its wings flashing and flapping nearly four times per second. At the end of the commercial, when a voiceover talked about the benefits of Nasonex, the bee hovered in place and its wings flapped about once...
...never shown bothering with that little inconvenience the rest of us like to call class and homework, which would have been a big, boring part of their lives. Instead, producers capture these characters’ self-involved, repetitive conversations in which the back-story is dutifully recounted so the viewer can identify the episode in question. These scenes—and the obvious voice-overs that often accompany them—only call attention to the artificial lens that captured them. Nothing like a bevy of editors thinking about the possible confusion of their audience to guarantee that only...
...mere existence is worthy of a big fat star on the timeline of cultural history. The Internet meme, which is anything on the web—be it a video or an Internet celebrity—that gets picked up and sent around to tons of viewers, has become a new cultural genre in itself, making its way into popular culture. No longer are the insular, nerdy tech communities complete worlds apart from those who go blond and sing Miley Cyrus songs with the top down. Now, they both can share in the LOLcatz.The intersection of the Web and popular...
...upon the riff. Riffs are all about timing and sequence, and to get people into stitches you need to keep ’em coming. The writers of these films seem to be hyper-conscious of this fact—and the effect is that they can leave the viewer in a bit of a comedic haze upon viewing. I remember leaving “Knocked Up” amused, not remembering what exactly was funny but knowing that something surely was. The same thing goes for the latest out of Apatow’s plant, “Forgetting...