Word: viewers
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Indeed, companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, late last year had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. One counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads do register with viewers. But programming dominated the ninth area, which controls absorption - indeed, viewers were so absorbed by the programs that the other...
...themselves demonstrating how to shove tea lights into an eggplant or how to wash jeans to avoid flat-butt syndrome. Ray even tells jokes, the kind that start with "What do you call ..."--a type that might otherwise have left the air when Hee Haw was canceled. After a viewer competed against Ray to see who could carry more grocery items around her kitchen, Ray bear-hugged her and yelled, "We're buddies! We're buddies! We're hugging! We're sharing!" We're also starting to freak...
There's something empowering about just exploring such questions. Loose Change appeals to the viewer's common sense: it tells you to forget the official explanations and the expert testimony, and trust your eyes and your brain instead. It implies that the world can be grasped by laymen without any help or interference from the talking heads. Watching Loose Change, you feel as if you are participating in the great American tradition of self-reliance and nonconformist, antiauthoritarian dissent. You're fighting the power. You're thinking different. (Conspiracists call people who follow the government line "sheeple.") "The goal...
...this new age of mass access to mass communication the viewer or consumer has to decide what to believe, because there is no longer much power in getting to decide what to publish. If De Kort is right, Coast Guard boats have video blind spots, but citizen-observers in the new mediasphere should be just as wary about their...
...disaster for any artist who comes near it. It's not that people aren't interested in celebrity--Mary Hart's summerhouse is a monument to the contrary--but that the pleasures it provides are voyeuristic, defined completely by the distance between the famous person and the average viewer. But great pop music erases distance. It takes our dumbest secret thoughts (He doesn't like me! No one has ever loved as deeply as I am loving right now!) and, with three chords and some magic dust, renders them glorious and universal...