Word: views
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Dates: during 1960-1969
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...talk than in her writing, and does not hesitate to correct someone's erroneous ideas about a movie. A chain-smoker, she exhibits that edge of insecurity of the almost emancipated woman. About the only publication she refuses to write for is Playboy, because of its condescending view of women. "For a woman to write for Playboy," she says,"is like a Negro being against civil rights...
Real People. This kind of pitch, with its view of the consumer as saphead, is still afl too prevalent. But, increasingly, as admen are trying to break through the CEBUS barrier, the old commercial is being replaced with the truly new brand of ad with miracle ingredients some honesty, some humor, packaged with meticulous care. It might be called the uncommercial, and it has transformed the viewer into a consumer of the pitch as much as of the product...
...manufacturers are studying the possibility of constructing an aircraft capable of carrying a 1,000,000-lb. pay-load-nearly four times that of the C5. About the only factor limiting the size of future planes is the ability of existing airport facilities to handle them. In view of Lockheed's success in producing its huge bird, none of the foreseeable obstacles to even bigger planes seem insurmountable...
...lost out to the principle of "eminent domain," which allows the state to acquire private property in the interests of the public good. But Dennison claimed that in addition to compensation for the land itself, the state should pay him for loss of privacy and deterioration of his scenic view. He also tried a more unusual tack. He demanded added damages for the nuisance caused by the traffic noises at his doorstep. Impressed by his arguments, a lower court awarded him $37,000. The state appealed. Dennison, it said, deserved less money because there was no law that allowed...
Cloakroom & Corridor. In Sidey's view, Johnson has never fully comprehended the difference between legislative and executive power, and his Administration has suffered for it. As Senate Majority Leader, he developed "a box-score mentality"-a sort of "Hey, hey, L.B.J., how many bills did you pass today?" approach that emphasized statistics at the expense of inspiration. His greatest failing, however, has been in the art of communicating. "Language may be the most important tool that a President has for governing this sprawling nation," says Sidey, and while Johnson is superbly versed in the arcane language of cloakroom...