Word: vikram
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Global marketers still have to cater to Indian tastes, which can take some doing. Just ask Vikram Bakshi, managing director of McDonald's India. When McDonald's opened its first outlet in 1996, it had to toss out much of its standard menu: Hindus consider a cow sacred and won't eat beef. Bakshi tried introducing India-friendly alternatives. In place of the classic Big Mac, Bakshi offered a burger with mutton patties, christening it the Maharaja Mac after India's princely historic rulers. The sandwich flopped and was pulled from the menu...
...Global marketers still have to cater to Indian tastes, which can take some doing. Just ask Vikram Bakshi, managing director of McDonald's India. When McDonald's opened its first outlet in 1996, it had to toss out much of its standard menu: Hindus consider a cow sacred and won't eat beef. Bakshi tried introducing India-friendly alternatives. In place of the classic Big Mac, Bakshi offered a burger with mutton patties, christening it the Maharaja Mac after India's princely historic rulers. The sandwich flopped and was pulled from the menu...
When the English language was planted in South Asia, who knew it would bloom with such fecundity? From the riots of Salman Rushdie to the florid sagas of Vikram Seth and the humid prose of Arundhati Roy, much of the best subcontinental writing has embraced a hothouse style, the kind of Victorian grandness long forgotten by the English themselves. When the empire wrote back, it was never at a loss for words...
Unlike fellow former British colonies India and Pakistan, Malaysia has yet to produce a Vikram Seth or an Arundhati Roy. There has been no writer of international stature, or even a literary canon?in Bahasa or English?that one could call Malaysian. The Rice Mother, a delicious fictional cocktail packed with Malaysian flavors, may finally put the country on the global publishing map. Plainly, debut novelist Rani Manicka has studied other Asia-themed best sellers such as Wild Swans and The Joy Luck Club to produce a family saga centered on the tempestuous relationships between mothers and their children...
Finally, the results were in, and passing scores were announced. Less than 25 percent of test-takers made the cut. A number of Harvard students passed, including Rodriguez, Trevor S. Cox ’02, Scott A. Golder ’03 and Vikram...