Word: vim
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...opponent aboard Columbia was Briggs Cunningham, 60, who skippered her to a cup victory over Britain's out classed Sceptre in 1958 - after barely beating Mosbacher's older, slower Vim in the final U.S. trials. That was the year that Mosbacher invented the "tail chasing" start. While the two boats were jockeying for position, Bus kept Vim's bow practically on top of Columbia's transom. Columbia could neither jibe nor tack without fouling Vim. Not until Mosbacher broke off for the starting line could Cunningham swing into action. By then, Vim was precious seconds...
Mint Green. "Brownie," as he had been called since childhood, had plenty of vim and vigor and decided to give the place a shaking-up. He also clasped to his bosom an ex-pressagent named Hy Gardner. Gardner got a gossip column and a big voice in the upper echelons. Soon Brownie brought in a dismally square Tangle Towns puzzle contest, a mint-green third section, a weekly pocket TV magazine (editor: Gardner), and an early-bird edition that came out at 8 p.m. The puzzles boosted circulation, but the green section did nothing, the TV guide lost money...
...backstopping its pitch for an antidandruff preparation with a feline-voiced gal, lounging on a stuffed tiger, who makes every man sit through the commercial by crooning: "I want a word with all you tigers-you men know which ones you are." Kellogg's tigers are puffing vim into breakfast food on the fronts of cereal boxes. Williamson-Dickie Manufacturing Co. of Fort Worth advertises its campus slacks by picturing them worn by a tiger, and another manufacturer of slacks, Thomson Co. of New York, shows a tiger skin with a girl's head. Fabergé has added...
Constellation, the other new twelve, comes from Olin Stephens, 56, who has already designed two of the world's fastest twelves, Vim and Columbia. She is, he says, "a lot like Columbia, with some tendency to fill out the bow more." But he does have a few new tricks: a scimitar-shaped rudder something like Eagle's and a radical new mast whose top third is made out of titanium, and can be bent back by guy wires without danger of snapping, to give the sails the best possible set. Under Constellation's mast is a spike...
...Lever Bros., where it's in to give brief, breezy names to executives as well as products (All, Lux, Vim, Wisk, Spry), Milton C. Mumford is addressed by colleagues and referred to in company publications merely as "Milt." Along with the little names, however, go big titles: Mumford, 51, has been president and chief executive of Unilever's U.S. arm since 1959; last week he became chairman as well, succeeding retired William H. Burkhart. Illinois-born and educated (University of Illinois '35), Mumford came to soapmaking Lever Bros., ten years ago from towelmaking Fieldcrest Mills. As president...