Word: vinyl
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Dates: during 1960-1969
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...March. There, in the New Yorker Hotel and in the 23rd Street showrooms near Broadway, most of the nation's 1,500 toymakers gathered last week to show off some 200,000 toys that will hit the U.S. market next Christmas season. From plush lions that roar to vinyl dolls that burp, the toys are designed to win the notoriously fickle attention of U.S. children and, toymakers hope, to hike this year's toy sales 20% to $1.3 billion. The prospect of all these toys makes visions of dollars dance in the heads of the executives of such...
...years of a grass court where the rain never falls and the sun never blinds and the wind never blows. It is more than a dream in Litchfield, Conn., where the Forman School recently unveiled its synthetic solution to the problem-a tennis court surfaced with grass made of vinyl and sheltered by a nylon tent...
...because of Director of Development Stowell Mears, who wangled a grant from the Ford Foundation's Educational Facilities Laboratories. But estimates are that the whole thing could be duplicated for about $25,000-$10,000 for the bubble, $4,500 for the asphalt base, $10,000 for the vinyl grass. In comparison, a real grass court, even without the bubble, costs about $25,000 to construct and requires the additional expense of upkeep and maintenance. The Forman court, if damaged or worn bare, can be replaced easily square by square. The new surface is already considered so successful that...
Plumbing fixtures, like everything else, are increasingly decked in "decorator colors"-the most popular, predictable pink. Second most popular is light brown. Floors may be vinyl or ceramic tile, walls may be the latest Italian mosaic, but the commonest materials for wash basin, toilet and tub are old-fashioned vitreous china and enameled metals. The w.c. of tradition is one of the last holdouts against the Plastic...
...vinyl age that has produced such a blossoming has as its sole historians Cataloguer William Schwann and his three assistants. The earnest list makers also publish a monthly catalogue of recorded music; most issues contain about 500 new releases, and record buyers feel understandably anachronistic if they own anything older than last month's book. But the nature and scope of the revolution in musical taste are best seen in the Artist Issue, which Schwann first published in 1953 and has put out five times since. It is a revolution of expanded taste as much as refined taste...