Word: vinyl
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Dates: during 1960-1969
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...shoe industry," says Congressman James A. Burke of Massachusetts, a chief promoter of curbs, "is seeking a reasonable solution such as quotas based on the 1968 import levels, perhaps allowing for a 5% increase per year." Industry spokesmen claim that expanding imports of leather and vinyl shoes-mostly from Italy and Japan -have for years absorbed all the growth in the U.S. market. Since 1955, imports have risen from 8,000,000 pairs representing only a 1% share of the domestic market to last year's 175 million pairs, or about 21% of the market. "No other industry that...
...picked up and delivered at the restaurant by a customer-service Citroën painted all over with orange blossoms. In the foyer he passes a concierge ready to order theater tick ets or call home to see if the wife and children are O.K. Seated on a black vinyl banquette beneath the leaves of a plastic orange tree, he swills down a triple martini poured from a Boodles bottle and served in a pitcher. By then he may or may not be equal to the doubt ful delight of a tough country pate made with pistachio nuts...
...only pants." There is one thing that men can do to retaliate: stop wearing pants themselves. Paris Couturier Pierre Cardin expects them to do just that. Last month, when he showed his new menswear collection, the first garment displayed was a sleeveless jumper designed to be worn over high vinyl boots. In other words, a dress...
...technological superiority means less than before. Lawrence Fox, a high official of the Commerce Department, observes that "foreigners today can either buy, lease or steal American research advances." Li censing of foreign manufacturers is rising. Last week, for example, B.F. Goodrich licensed Tokyo's Mitsubishi to use a vinyl-chloride chemical process, for which the Japanese firm will build a whole new plant...
Buyers are also ordering many more accessories, including air conditioners, push-button windows and supersize engines. In 1966 only 12% of the buyers wanted vinyl roofs; now 33% do-at an extra cost of $80 to $100. Power steering is ordered with 80% of the cars, up from 66% two years ago, and 90% have automatic transmissions...