Word: vinyl
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Dates: during 1970-1979
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...beef, a ham, fish, potato salad and home-baked beans. They also bring a flatbed truck to serve as a stage for Joe Tomaszewski's six-piece Polish Show Band. "I don't hunt or fish-I just party," says Bernie Brodkorb. He is wearing a purple vinyl Vikings jacket and a little feathered purple felt hat. "Thank God I like the color purple," says Lois, whose loyalty extends down to her purple fingernails, matching purple velveteen pants and purple satin vest...
...surfeited with material abundance, but now it may be on the verge of a comeback. At the height of its biggest boom, the U.S. seems almost to be based on an economy of scarcity. Shortages of an astounding variety of goods-fuel oil, nonferrous metals, wool, copper, cotton denims, vinyl records, plastic bottles, to name a few-are jacking up prices, interfering with production, and in some cases directly threatening American living standards...
...Francisco, Levi Strauss & Co. is having to ration blue jeans to stores because of a scarcity of denim. In Los Angeles, American Chemical Corp. is having trouble getting enough raw materials to make plastic steering wheels, garden hoses and bottles. Capitol Records is trying to eke out supplies of vinyl by recycling old pressings...
...million construction program to boost output of its Pintos, Comets and Mavericks. Chrysler is also expanding production facilities for its Valiant and Dart compacts. To fatten the relatively slender profits from smaller cars, manufacturers are loading the 1974 compacts with all kinds of optional items, such as luxurious vinyl and woodgrain interiors and air conditioners...
...most versatile promoter seems to be Flanagan, 28, who was a child prodigy in electronics. He started a lively direct-mail business by offering items like the Pyramid Energy Generator, an aggregation of one-inch-high pyramids on a metal base. His Cheops Pyramid Tent, made of opaque vinyl, sells for $25 and is said to be a good environment for transcendental meditation, biofeedback and yoga, in that it surrounds its inhabitants with energy. Though Flanagan sleeps in his tent to improve his own sexual sensations, he does not advertise it as a sex stimulant. "The most immediate...