Word: vinyl
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Dates: during 1970-1979
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...American auto has long enjoyed a not-so-subtle sanctity all its own. The vinyl and chrome interiors have become mobile family chapels for communing with nature and each other; the weekend car wash has become a purification rite, the trade-in for a newer model a form of spiritual renewal and reaffirmation. Now the auto's explicit religious overtones and artifacts have spilled over from the dashboard, where they have long been visual obstructions, to the bumper, where they constitute eyestoppers if not public affronts. The religious bumper sticker has recently become a profitable business. An estimated...
...Isaac Hayes, who breathes out his lyrics like Holy Writ, is clumsy and pretentious. Rufus Thomas is the only one who really makes things work. He performs Funky Chicken, strutting smartly about the stage splendidly attired in shocking-pink cape with matching shirt and Bermuda shorts and white vinyl boots as if he will never come home to roost. It is a performance of ebullient self-parody, one that the kids in the stadium seem to enjoy...
...slick vinyl fabric offers too little resistance to slides when a skier falls. In Switzerland alone seven Europeans clad in wet-look outerwear have slid to their deaths over ledges and into crevasses...
Outside the U.S., however, various kinds of synthetic ski surfaces have been more successful. A 400-meter nylon-covered ramp at Edinburgh's Hillend Ski Center is jammed with people during the winter months; so are the chloride-vinyl ski jumps and slalom courses of Tokyo's Yomuiriland. But it is in Brazil, where a tropical climate leaves no alternative, that plastic skiing has demonstrated its greatest appeal. In the past four years, 300,000 persons have driven the long dirt road that winds past lush palm, orange and banana trees to get to the President Medici...
...convenience along with transportation. Although prices of stripped-down minicars cluster around $2,000, the average price of those sold is considerably higher because motorists are selecting fancy options. Roughly 81% of the cars sold today contain power steering; 63% have factory-built air conditioning; 58% come with vinyl tops; and 3.6% have stereo tape players...