Word: vinyl
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...that automatically maintains the temperature of his choice throughout the year; for another $141, his car will be upholstered in genuine leather. Continental offers individually adjustable contour seats and a powered trunk lid that is unlocked and opened with a dashboard control. More than 45% of Imperial customers order vinyl-covered roofs for an additional...
...like something peeled off the kitchen table. It makes raincoats seem wet before they are out of the closet and slacks look as though their wearer had just stepped out of a rocket ship. It is the latest gift from the U.S. to the haute couture. It's vinyl...
From Park Avenue to Pensacola, girls are wrapping themselves in the oilcloth look. The fashion house of Originala adopted it for a $200 trench coat, and fashion firms in the $30 to $75 range are now coming in strong on the vinyl boom...
...expanded-vinyl cloth was developed in the U.S. in the Fort Edward, N.Y., plant of Cohn-Hall-Marx Co. three years ago and nobody much in the U.S. cared. When a Cohn-Hall-Marx representative showed it around Paris though, big-name houses like Courreges, Dior, and V de V saw big new possibilities in this soft, slick stuff that draped so gracefully and was so easily printed with clear color and bold design. Now some of the big Paris houses are backing away a bit from what bids fair to be an all-out fad, but U.S. manufacturers...
...Banners waving, confetti streaming, cannons booming, and thousands of broadly smiling Washingtonians on official holiday (their second in as many weeks) crowding the elm-lined length of Pennsylvania Avenue in the abnormal (for Washington) 60 degree weather, the stately pearl gray Lincoln Continental limousine, dappled sunlight glinting from its vinyl roof, preceded by a 50-girl corps of the fairest drum-majorettes in a city renowned for them (having produced eight national winners since 1955), sandwiched between sixteen marching bands (especially flown in for the occasion from Bancouver) playing the works of John Sousa and Edward Elgar while live television...