Word: vinyl
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...happenings" and Hamburgers, Oldenburg performs a new kind of artistic hocuspocus. With a fine feeling for materials, he instills inanimate objects with Geist, then wrenches from them a whole range of emotions. His Soft Telephone, its mouthpiece dangling, its coin box regurgitating, is a sad sack in shiny black vinyl. A Soft Typewriter, its pearly Plexiglas keys hopelessly entangled, collapses into its shell with the mortification of a machine that suddenly finds itself ready for IBM's junk heap. Other objects in 22 materials along with some drawings. Through...
...Mustang," Lee Iacocca said at this week's premiere on the World's Fair grounds in New York, "Ford has actually created three cars in one." Aside from the basic $2,368 model (which is not so basic; it comes with bucket seats, padded dash, and leatherlike vinyl upholstery), anyone who wants to turn his Mustang into a little Thunderbird can load it with just about every luxury option Detroit has, from automatic transmission to a big V-8 to air conditioning. Finally, the sports-car purist who wants performance and more horsepower can spend...
...March. There, in the New Yorker Hotel and in the 23rd Street showrooms near Broadway, most of the nation's 1,500 toymakers gathered last week to show off some 200,000 toys that will hit the U.S. market next Christmas season. From plush lions that roar to vinyl dolls that burp, the toys are designed to win the notoriously fickle attention of U.S. children and, toymakers hope, to hike this year's toy sales 20% to $1.3 billion. The prospect of all these toys makes visions of dollars dance in the heads of the executives of such...
...Hair. Chemical companies will cash in on the steady swing to plastic toys by selling upwards of $330 million worth of such plastics as polyethylene, polystyrene and vinyl. Another $120 million will go to papermakers for cartons, paper dolls and business forms. Steelmen will get $60 million worth of business, textile spinners $50 million, and the remaining $40 million will be disbursed among producers of everything from lumber and zinc to musical movements and tiny electrical motors. In 1964 the makers of construction materials and machine tools will also reap big benefits from the toymakers. Planning big increases in their...
...because of Director of Development Stowell Mears, who wangled a grant from the Ford Foundation's Educational Facilities Laboratories. But estimates are that the whole thing could be duplicated for about $25,000-$10,000 for the bubble, $4,500 for the asphalt base, $10,000 for the vinyl grass. In comparison, a real grass court, even without the bubble, costs about $25,000 to construct and requires the additional expense of upkeep and maintenance. The Forman court, if damaged or worn bare, can be replaced easily square by square. The new surface is already considered so successful that...