Word: vinyl
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...agencies transform static boards into digital light-emitting-diode (led) or liquid-crystal-display (lcd) screens that flash new images every few seconds. The dynamic screens allow marketers to fine-tune their messages, depending on the time of day. Lamar Advertising, based in Baton Rouge, Louisiana, has converted 75 vinyl highway boards into digital led displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president and coo. Reilly plans to put up 200 of those smart boards before the end of the year. That time-shift...
...emitting-diode (LED) or liquid-crystal-display (LCD) screens that flash new images every few seconds. The dynamic screens allow marketers to fine-tune their messages to rush-hour commuters or soccer moms, depending on the time of day. Lamar Advertising, based in Baton Rouge, La., has converted 75 vinyl highway boards into digital LED displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president and COO. Reilly plans to put up 200 of those smart boards before the end of the year. "This is truly...
...example, can vary drastically from frame to frame and print to print. The quality of projection may also vary. "There are still theaters that run the projector lamp at less than proper brightness," says Mann. (A digital projector is much more accurate.) Finally, film degenerates, the way a vinyl record does under a stylus or a videocassette does with frequent use. "With film you have degradation problems," Smith says, "where the stock starts breaking down. Frames get lost when they cut reels together." The digital look will stay fresh for the life of the theatrical...
...fully bad way, but in the way that anything middle-aged becomes a little more predictable and a little less exciting. “Fab Four Suture,” the band’s latest release, culls together a year or so of music, previously released only on vinyl, and packs it into a single album, available, depending on your level of connoisseurship, as a CD, a limited edition double 10”, or a triple 7”. Variety’s great, but the elaborate release strategy for “Fab Four...
That combination is proving irresistible to creative types on the lookout for a collaborator who is utterly commercial without sacrificing cool. Japanese design icon Takashi Murakami and artists from Brooklyn to Hong Kong have designed toys sold by Kidrobot. Its vinyl characters have sported clothing by Marc Jacobs and Jil Sander, and New York City's Barneys sells an exclusive line of Kidrobot sneakers...